skin begins at the scalp

Concept exploration | Head & Shoulders derma / skincare

What changes when you change the definition of the problem?

Head & Shoulders was understood as dandruff care. This exploration asked what might happen if the scalp were considered part of a broader skincare ritual instead.

The visual language moved with the idea—from correction toward care, from clinical efficacy toward beauty, sensoriality, and desire.

Sometimes new possibility begins by looking at something familiar differently.