fifteen years out

Front-end innovation | skincare, 2006
Concept testing | US + China

How do you ask people to respond to something they haven't encountered yet?

These concepts were created to make possible futures tangible enough to react to—ideas for skincare imagined fifteen years ahead, then tested with consumers in the US and China.

The work wasn't about predicting the future correctly. It was about giving people something concrete enough to reveal what the future might hold.

Sometimes possibility needs a form before anyone can respond to it.